Marketing + Content Coordinator

Part-Time | 15–20 Hours/Week | St. Charles County Area

Cording Homes + Design is looking for a creative, organized, and self-motivated Real Estate Marketing & Content Coordinator to help grow our real estate and home flipping business.

This is a hands-on role for someone who loves social media, real estate, home transformations, and creative marketing—and wants to help build a recognizable local brand.

about cording homes + design

Cording Homes + Design operates across two primary areas of residential real estate:

  • Traditional Real Estate: Helping clients buy and sell homes

  • Home Investment & Renovation: Finding outdated or distressed properties, purchasing them, reimagining them through renovation, and bringing them back to market

Our goal is to become a highly recognizable local real estate brand while building consistent marketing systems that generate both traditional real estate clients and opportunities to purchase homes directly from homeowners.

the role

This position is much more than simply posting on social media.

The Marketing & Content Coordinator will be responsible for helping turn our day-to-day real estate activity into consistent marketing while also developing campaigns designed to generate new business.

There are two major goals:

1. Build awareness of Cording Homes + Design and Melissa as a local Realtor and a home buyer for outdated homes.

2. Generate opportunities—including buyer/seller clients and homeowners interested in selling outdated properties directly to us.

social media + brand awareness

The Marketing Coordinator will manage the day-to-day execution of our social media strategy, including:

  • Manage Instagram and Facebook content

  • Create and maintain a consistent content calendar

  • Turn raw photos and videos into polished Reels, posts, and Stories

  • Write engaging captions and calls-to-action

  • Create graphics and marketing materials in Canva

  • Create a brand kit in Canva

  • Showcase listings, closings, client successes, flips, and renovations

  • Create compelling before-and-after content

  • Repurpose content across platforms

  • Identify relevant social media trends and content opportunities

  • Help develop creative campaigns that differentiate our brand from traditional Realtors

  • Monitor engagement and respond or flag opportunities for follow-up

  • Track social media performance, reach, inquiries, and leads

The goal is not simply to "post more."

We want to create content that makes people remember Cording Homes + Design when they need to buy a home, sell a home, or have a property that may be a good candidate for us to purchase.

home acquisition marketing

A major responsibility of this position will be helping us consistently find outdated, distressed, inherited, or renovation-needed homes that may be good acquisition opportunities.

Responsibilities may include:

  • Coordinate direct-mail campaigns

  • Create postcards, letters, and neighborhood marketing pieces

  • Organize homeowner and property marketing lists

  • Manage our "sell your home as-is" marketing campaigns

  • Coordinate QR-code and landing-page campaigns

  • Develop social content specifically targeted toward homeowners considering selling

  • Maintain and organize incoming seller leads

  • Track the source of every acquisition lead

  • Coordinate follow-up marketing for homeowners who aren't ready to sell yet

  • Brainstorm creative ways to reach potential sellers

  • Track campaign costs and response rates

  • Help identify which campaigns and neighborhoods are producing results

The objective is to create a repeatable marketing system that continually puts potential flip opportunities into our pipeline.

realtor marketing

The Marketing Coordinator will also support marketing designed to grow our traditional real estate business.

This may include:

  • New listing launches

  • Coming Soon, Just Listed, Under Contract, and Just Sold marketing

  • Open house promotion

  • Buyer and seller educational content

  • Client success stories

  • Testimonials and reviews

  • Email marketing

  • Past-client and referral campaigns

  • Neighborhood farming

  • Property flyers and marketing materials

  • Community and local real estate content

flip + renovation content

Our home renovations are one of our biggest opportunities to differentiate the Cording Homes + Design brand.

The Marketing Coordinator will help document each project from acquisition through resale.

Content may include:

  • Why we purchased the property

  • Original condition walkthroughs

  • Before photos and videos

  • Demo

  • Renovation progress

  • Design decisions

  • Unexpected problems and solutions

  • Behind-the-scenes footage

  • Before-and-after comparisons

  • Staging

  • Final reveals

  • Listing launch

  • Final sale/results

The goal is for one flip to generate weeks or even months of content while simultaneously demonstrating our real estate knowledge, renovation expertise, and ability to see the potential in homes others may overlook.

how we will work together

Melissa will remain the face, voice, and real estate expert behind Cording Homes + Design.

The Marketing Coordinator's job is to make sure the ideas, expertise, projects, and opportunities happening within the business are consistently turned into professional marketing.

For example:

Melissa: Records a quick walkthrough explaining why we purchased a particular property.

Marketing Coordinator: Turns that footage into multiple Reels, Stories, posts, captions, before-and-after content, and future marketing pieces.

The goal is to remove the day-to-day execution of marketing from Melissa while keeping her personality and expertise at the center of the brand.

the ideal candidate

We're looking for someone who is:

  • Creative and full of ideas

  • Highly organized and dependable

  • Comfortable working independently

  • Proactive rather than waiting for constant direction

  • Knowledgeable about Instagram and Facebook

  • Proficient with Canva

  • Comfortable editing short-form video

  • A strong writer

  • Detail-oriented

  • Able to manage multiple campaigns simultaneously

  • Interested in real estate and home renovation

  • Comfortable learning new technology and AI marketing tools

  • Excited about helping grow a small business

Experience in real estate marketing is helpful but not required. A strong eye for content, storytelling, branding, and marketing—combined with the ability to execute consistently—is more important.

how success is measured

This position isn't about chasing followers or likes.

We want to measure marketing based on its contribution to the business.

Key metrics may include:

  • Consistency and quality of content

  • Social media reach and engagement

  • Audience growth

  • Website and landing-page traffic

  • New buyer and seller inquiries

  • Qualified as-is seller leads

  • Home acquisition opportunities

  • Direct-mail response rates

  • Appointments generated

  • Lead sources and conversion

  • Overall growth in local brand awareness

Ultimately, successful marketing should help Cording Homes + Design find more clients, find more houses, and sell more houses.

position structure

Part-Time Real Estate Marketing & Content Coordinator

Approximately 15–20 hours per week to start, with the opportunity for the position and responsibilities to grow alongside the company.

This role will include a combination of independent/remote work and occasional local work at listings, renovation projects, open houses, and other properties to capture content, mainly in St. Charles County.

Compensation

Competitive hourly compensation based on experience, with the opportunity to earn additional performance-based bonuses tied to defined marketing and lead-generation goals.

why this role is different

This isn't a position where you'll spend every day creating generic real estate graphics.

You'll have access to real homes, renovations, before-and-afters, listings, client stories, investment projects, and behind-the-scenes content.

We're looking for someone who can take those opportunities and help us turn them into a recognizable, memorable, and growing local real estate brand.

ready to apply?

Submit the form below or email Melissa at melissa@cordinghd.com